Let me show you 9 simple steps which are critical to getting eyeballs on your blog and keeping them there.
Implement these and watch your traffic, leads and sales grow!
① Know your audience
Do you know who you are writing your blog posts for?
Ask yourself these questions:
- What are their motivations, desires, dreams and goals?
- What are their challenges, pains, and frustrations?
For more info on knowing your audience read: Ultimate Guide: Getting Crystal Clear on Your Ideal Customer [Your Avatar]
② Answer questions and solve problems
Every post you publish must deliver value for your readers.
- Why should they read your post?
- Have you answered a question or solved a problem?
- What level of content will keep them reading, and even coming back to your blog?
③ Create and follow a promotional plan
After you publish each new post, follow a promotional plan to get the word out about your new post and attract readers (especially on Social Media).
Also consider what else you can do to promote your blog such as guest blogging, sharing YouTube videos that link to your blog, being interviewed as a guest on podcasts or other websites…
For more on ways to promote your blog posts read: So you’ve just published your blog post, now what?
④ Blog consistently
Commit to blogging daily and make it a habit.
Even if you decide not to blog daily, make sure you are CONSISTENT. Make sure your readers know when to expect your new content.
I know it can sometimes be daunting at times to blog consistently – learn a great tip here: Time Hack: The bloggers guide to bending time
⑤ Share your blog posts with your list
Each time you publish a new post, mail the link out to your list of subscribers.
You can set up an automatic RSS-to-Email autoresponder, which will automatically send your latest blog post out in a beautiful email. This can be branded and is set-it-and-forget-it-SIMPLE! I use Get Response and their instructions are SPOT ON…
⑥ Respond to all your comments
Create a conversation with your readers. Reply to their comments. Click through to visit their blogs and leave comments in return. You’ll be able to track very high levels of engagement just from connecting with your readers.
Not getting many blog comments or social shares?
Plugin to an amazing tribe of like-minded blogging entrepreneurs who understand the value of working together – Join my Blog Comment Tribe group on Facebook.
⑦ Include an opt-in on every page
This is Critical. Be sure your opt-in box is on every page of your blog. Use a great tool like SumoMe), make sure you set it up for success.
Note: You’ll have more success building your list if you offer something of value to your readers. For example a FREE Gift/Pdf/Report/Training in exchange for an email address. Rather than just asking people to subscribe to your email newsletter – you don’t want the to be put off thinking “oh no – not more emails”. Get creative and offer something special.
⑧ Always include a “Call to Action”
What’s the action you want your readers to take after reading your blog post?
- Be sure to end your post with a “Call to Action” where you let them know what you’d like them to do, eg “Over to you, what do you think? Leave your thoughts in the comments below“.
- Including a P.S. line after your signature can be a highly effective way to get your readers to take some form of action.
- Or for something a little different learn How to Add a Highly Converting, Full-Screen CTA to your Blog [Free & Easy]
⑨ Stay in touch and follow up
Simple, but extremely important.
As you use your blog to build your list of subscribers, stay in touch with them and build a relationship. Invite your readers and subscribers to connect further on social media, back to your blog, to webinars or calls, etc.
Follow these simple steps should help you to make an impact for your readers.
Now over to you… What step do you need to work on most? Let me know in the comments below.
If you found this information useful I’d really appreciate it if you shared it on social!