There’s no denying that visuals are HUGE on social media. People love them a lot. Scroll through your Facebook feed and you are taken on a visual journey.
It’s the same with Twitter these days too. Instagram and Pinterest are of course visual platforms of their own. After all we are very visual creatures, aren’t we?
I know that I adore to read blog posts and social media content that are very visual, what about you?
Each of the social networking sites have different image sizes that work well on them. So, creating content optimised for all can be a huge daunting task.
Take a look at Canva’s different social media templates as an example…
In an ideal world, your graphics would all be optimised perfectly for each social media site. But in reality, unless you have an in-house team or choose to outsource the creation it could be a huge time, energy and money suck. I want you to enjoy the visual creation process, not overwhelm you!
Over time I have figured out a few things that work well for me and I wanted to share my design secrets with you…
This will empower you to start creating your own visual content, but without it taking over your life! After all, I’m here to show you how you can brand yourself beautifully. So creating visual content for your blog and social media is a HUGE part of that process.
So I’m going to show you how you can create really valuable visual content for your blog posts. You will also be able to share these graphics throughout the social media sphere as well. By creating your own graphics and by branding your visuals you’ll position yourself as a leader in your own niche. Watermarking your visuals will ensure you are always directing people back to your blog – while also retaining the brand recognition for your work.
As a busy work-from-home-Mamma, my visual content always starts by creating a few templates with Canva – my ultimate go-to visual content creation resource.
So The 3 Types of Images I Create Are:
- Blog Header Graphics – VITAL for all bloggers to create and perfect for sharing on Facebook (Facebook share linked image) and Twitter
- Square Graphics – work great on your blog and fabulous for scheduling throughout social media – works well everywhere (Try to keep text in the middle to make it nicer for the Twitter preview area).
- Pinterest Vertical Rectangular Graphics - It’s really a great idea to create an image optimised especially for Pinterest so your readers can pin the images for later.
I have a separate training all about how to create beautiful blog header image templates. This is such an important visual element for your blog. I highly recommend you check it out. The cool thing is if you create a great header, when you share your blog URL on Facebook it will look beautiful and be clickable straight through to your blog.
Here’s one of my blog posts shared on Facebook… The clickable image looks great!
You can also pull in your blog header into your tweets really easily using the wonderfully simple Twit Shot App. Twit Shot will find all the images associated with your link. I LOVE this app! See how the blog header dimensions look awesome when shared on Twitter…
How to Create Beautiful SQUARE Blog and Social Media Image Templates
I find these square images are the most time effective graphic size to work with. I can schedule these in advance to be shared on Facebook and Twitter, and know they’ll also work well on Instagram and Pinterest. That covers all the social networks I spend my time on – handy huh?
TIP: In Canva choose either the Social Media template or the Instagram template.
As you’ll see below all of these images started off with the same basic template. Using the basic square template in Canva you can easily add background images, filters, shape and text overlays etc to give your visual content your own UNIQUE feel!
You can use these on your blog and they’ll look great. Visuals and multimedia take your reader on a visual journey, which is always a good way to share quotes, tips and other types of content.
The square image template looks great on Facebook…
Instagram is all about the SQUARE! So the square images are obviously perfect for Instagram, here’s a wee example from my instagram feed…
When shared on Twitter, the square graphics will work well. Be sure to keep your text near the center of your image. Bear this in mind when you are creating your graphics! Although it’s obviously not a ‘crime’ if some of the text is outwith the preview area. When people click on the image they’ll see the full view.
Here’s what the Twitter preview area shows…
When you click to see the full Image…
TIP: Your blog header images will also work great on Twitter. Use the Twit Shot App! <Click to Tweet>
These square graphics work really nicely on Pinterest.
ALSO: If you optimise your blog images for Pinterest you can pin your blog post images straight over to Pinterest along with the correct text description.
The text which shows up when you hit the Pinterest button on your blog comes straight from your image Alt Text. Alternatively if you have the “Pin-it” Chrome extension installed, Pinterest picks up the Alt Text you entered when you uploaded your image.
So there ya go… Now you know how to create blog graphics you can repurpose all over social media…Any questions, drop me a comment below and I’ll be delighted to help!
Don’t miss the rest of my BLOG DESIGN SECRETS:
- Read this First ➨ Ultimate Guide: Getting Crystal Clear on Your Ideal Customer [Your Avatar]
- Part 1 How to Choose Colours Which Speak Directly to Your Ideal Customer
- Part 2 How to Choose FONTS for Your Blog and Branding
- Part 3 How to Create a Logo to Personally Brand Yourself
- Part 4 How to Create a FAVICON to Brand Your Blog Beautifully
- Part 5 How to Create a Custom Signature for Your Blog
- Part 6 How to Create Beautiful Blog Header Images
- Part 7 How to Create Blog Graphics you can Repurpose all over Social Media
- Part 8 How to Create Custom Banners for Your Blog